• Guidelines and Standards for Visual Design, Otl Aicher
  • Guidelines and Standards for Visual Design, Otl Aicher
  • Guidelines and Standards for Visual Design, Otl Aicher
  • Guidelines and Standards for Visual Design, Otl Aicher
  • Guidelines and Standards for Visual Design, Otl Aicher
  • Guidelines and Standards for Visual Design, Otl Aicher

Guidelines and Standards for Visual Design, Otl Aicher

This book delves into Otl Aicher's influential design for the 1972 Munich Olympic Games, where he used a Bauhaus-inspired, systematic approach to create a cheerful and effective visual identity. His manual, "Richtlinien und Normen für die visuelle Gestaltung," established a clear, flexible system of colors, forms, and typography, greatly simplifying visual communication. This work not only pioneered corporate design standards but is also celebrated as the most successful Olympic Games design project. Aicher's broader contributions include his role as co-founder and rector of the Hochschule für Gestaltung Ulm, further solidifying his legacy in graphic design and visual communication.

Author: Otl Aicher
Publisher: Niggli
Volume: 44 pages
Language Book: German, Booklet: English, French, and Spanish
Format in cm (w × h × d) 22.5 / 63 × 30
Joy for your eyes. Design for your soul. A curated collection of design goods.