Branded Interactions
Branded Interactions by Katja Wenger and Marco Spies explores the essentials of digital branding across today’s many touch points, from apps and chatbots to VR. This updated guide leads readers through five stages in the design process, from audience insights to final rollout, and shares examples from brands like Google and Lego.
Authors: Katja Wenger, Marco Spies
Design: Katrin Schacke
Format: 25.5 cm x 20.0 cm
Volume: 360 pages, hardcover
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